|
|
Sign up for our newsletter to receive the latest news and information from publics.bg
News
World news
19.03.2010 11:36
© Andrey Belebko @flickr.com
Austrian Airlines is consistently implementing its concept for the restructuring of the company – ‘Austrian Next Generation’. The concept is based on two pillars: measures aimed at cost reduction, and a new market strategy.
With its comprehensive cost-reduction measures, Austrian Airlines is bringing its costs down to a competitive level. This strategy provides the company with the room for manoeuvre necessary for a new, active market strategy. Austrian Airlines has set itself the goal of using this new market strategy to increase the number of passengers it carries on scheduled flights with the summer schedule 2010 by around 1 million per year. Certainly we will of course comply with the Commitments of the European Commission in the state aid decision to the ASK reduction.
Austrian Airlines will implement its new market strategy across-the-board at the beginning of this year’s summer schedule. We shall be offering our customers an improved product at attractive prices by deploying larger aircraft, providing more frequencies on key connections and developing additional new services – and all at competitive, attractive prices.
The Members of the Executive Board at Austrian, Andreas Bierwirth and Peter Malanik, said the following: “We are improving our product where it is relevant to the clients. It is all about providing clients with concrete arguments as to why they should be flying with Austrian.”
Here are some of those new measures
• Larger aircraft
We are removing almost all the aircraft in our 50-seater fleet from operation, and replacing them with larger aircraft
• More flights
We will be increasing the number of frequencies on routes with particularly high levels of passenger volume
• Attractive prices
Our cost reduction programme and the strategy of using larger aircraft will improve our cost structure
• New services
The Austrian product management team is currently working around the clock to develop innovative new products and services, which we will gradually be introducing to the market
• Very high punctuality
Austrian Airlines is one of the most punctual airlines in the world. In 2009, with an arrival punctuality figure of 89.9 percent, Austrian Airlines was the second most punctual of all 23 AEA airlines, and significantly (7.4 percentage points) above the AEA average
All world news
Interview 
Full text
Events 
