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04.10.2011 11:58Apple to Showcase New iPhone
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Apple Inc looks set to unveil a new iPhone on today after a 15-month hiatus, hoping to fend off hard-charging rivals running Google Inc's Android and safeguard its lead with the fifth incarnation of the iconic device, Reuters reported.
Newly appointed CEO Tim Cook will do the honors this time from Apple's headquarters, running the first major product launch in years without impresario Steve Jobs.
Tuesday's "Let's talk iPhone" show, starting at 1 pm Eastern time, will mark Cook's unofficial debut since taking over from co-founder Jobs in August.
The iPhone 5 -- expected to be faster, thinner and larger-screened -- would arrive just in time for the crucial holiday shopping season. It should sustain Apple's smartphone momentum and help ward off a challenge from close runner-up Samsung Electronics.
With the launch of the new phone, Apple faces the challenge of surpassing the popularity of its current iPhone 4, a 15-month-old model and hit with more than 20 million sold in the third quarter ended June 25.
There are expectations for a cheaper model tailor-made for the fast-growing Asian market, one of the few arenas where Apple can accelerate its growth.
The new iPhone is also expected to come loaded with the updated iOS5 software that Apple unveiled in June. Some of the new features include improved notification functions and better Twitter integration.
The iPhone -- still the gold standard in the smartphone market -- has been a huge success since it debuted in 2007.
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